As I wander through forum land I am increasingly aware of how people are going into SEO meltdown. You know the kind of people I'm talking about. In essence they have either a bad site, a bad idea or worse, both.
Red Evolution Opinions & Musings
It's a well known fact that linking is a key aspect of how a site performs in the SERPs. It's also well understood that securing good links based on merit isn't easy, and I'm not suggesting it should it be.
When an SEO is brought into the fray to help a company get more bang for its web buck it's often the simple things that have the greatest impact. Knocking the title elements into shape, creating human readable URL's, writing concise page descriptions, sorting out the on page tagging and not least writing great content.
One of the things about SEO we can state with confidence is, confusion and misinformation is rife. Seldom is this more clearly demonstrated than when talking to potential or existing clients. This was brought home today when one of our SEO's called me in a panic.
From time to time I browse through the AutoTrader website looking at sensible and not so sensible cars. Being a Volvo driver, albeit a V70R, I sometimes dream of buying a Lancer Evolution, a red one no doubt ;)
With the global credit market going into meltdown there is much talk in the press and on the TV about where things went wrong. It seems, the people we thought were experts actually weren't.
I've spoken about link building in here on a few occasions as having good quality links to your site impacts Google's view of it and therefore where it places your site in the SERPs for relevant searches.
A question often posed by site owners is something along the lines of how do I get onto page one of Google and how long will it take. The question is usually posed in a 'what are the things I need to do' as if there is a magic solution.
Walking through my home town just before close of business last Saturday I walked past a small record shop situated down a quiet side street. A quick glance through the shop window saw a lady looking forlornly towards the door in the vein hope of a customer at the 11th hour.
I was recently asked to review a site for a potential client. They wanted to get more visitors to their site - great, that's what we do, only thing is they were operating in a VERY competitive market, against lot's of quality competiton using a thirty bob 'build your own' type website.