Red Evolution Opinions & Musings

Thursday, 31 October 2019

How To Choose A Digital Agency Partner

Recently, we received an invitation to tender (ITT) to build a website, along with some search engine optimisation. The document we received was both prescriptive and naive, and the resulting site will, almost certainly, not be what the company needs. As a digital marketing agency we receive a lot of these documents, and unfortunately they all follow a similar and lamentable pattern.

Read more...
Friday, 30 August 2019

Why Segment Your Audience For Digital Marketing?

As I many have mentioned one or two (hundred) times, your target market is not everybody. There is always some way or other that you can narrow down who you really want to speak to, even if everybody could, technically, buy what you provide.

Read more...
Tuesday, 21 May 2019

How Do You Want People To Feel About Your Business?

I'm an engineer, a problem solver, although I now work in the field of marketing. Digital marketing to be precise. That includes web design, inbound marketing, Search Engine Optimisation or SEO, paid search such as Google Ads, social media marketing, and so on. In this post, I'm thinking about branding.

Read more...
Monday, 29 April 2019

Don't Chase SEO Rainbows, Research and Test Using PPC

Okay, so I'm on Lochnagar again, simply because I like coming up here. Today, as you can see in the video, visibility is just about zero. So after all the hard work of getting up the mountain, there's nothing to see.

Read more...
Sunday, 9 December 2018

Three Ways To Avoid Wasting Money on Your First Google Ads Campaign

Pay Per Click or PPC advertising and specifically Google Ads is a potent tool for generating visitors to your website and from there business leads or enquiries. But people often get it completely wrong and finish up deciding to stop doing it. By following these THREE tips you'll fast track to PPC success.

Read more...
Sunday, 9 December 2018

Firefighters Are Like Digital Marketers

As well as running a digital marketing agency, I'm also a retained or on-call firefighter. This means I wear a pager and, when my services are required, my pager alerts me and I respond to it. I do this because I live in a rural community and want to help protect the people with whom I live.

Read more...
Sunday, 2 December 2018

Making The Most Of Pay Per Click Advertising

Everyone wants their website to appear on the first page of search engines so that they can grab the lion's share of the traffic. As we have mentioned many times on this blog, moving up to page one is a long, slow process that takes time, patience and effort. But what happens when you need traffic fast?

Read more...

Here's some of our most popular posts!