Red Evolution Opinions & Musings

Friday, 4 June 2021

Google’s June 2nd Core Update: Everything You Need To Know

News of a Google broad core update is always met with a vague sense of trepidation at Red Evo HQ. We practice squeaky-clean SEO that’s designed to be fully compliant with Google’s best-practice guidelines, but you never know what’s going to happen when Google decides to make sweeping changes to their search algorithm.

Read more...
Friday, 28 May 2021

Why We Aren't A Cheap SEO Agency

When we speak to potential clients, they sometimes tell us that they have an agency doing their SEO for £200 a month, and they can't understand why we are (considerably) more expensive.

Read more...
Monday, 22 February 2021

What is the Purpose of a Blog & How To Drive Sales From Blogging

Most businesses will benefit from having a blog, but in 2021 there's still some confusion about the purpose of a blog and how to make it beneficial to your business growth plans. So what is the purpose of a blog and how does a blog drive leads and sales?

Read more...
Wednesday, 17 February 2021

Leave Linkbuilding To The Digital PR Professionals

SEO has a bad reputation. We all know that. Because the service is intangible and invisible, and because nobody knows definitively exactly what the rules are, there is huge scope for unscrupulous providers to make a quick buck.

Read more...
Tuesday, 26 May 2020

Our Industry Sucks. Or Does It?

A week ago, I had a conversation with a business owner who’s looking for a digital marketing agency to help with lead generation. He’d found us by searching in Google and needed help to make sure his organisation’s potential customers find them the same way.

Read more...
Friday, 24 April 2020

The C-Suite's Guide To SEO

During these strange COVID 19 times, one thing has become clear; on the other side of this crisis, we're all going to be more aware of digital business tools. The use of video conferencing has skyrocketed, and e-commerce has increased, and they are just two examples.

Read more...
Monday, 29 April 2019

Don't Chase SEO Rainbows, Research and Test Using PPC

Okay, so I'm on Lochnagar again, simply because I like coming up here. Today, as you can see in the video, visibility is just about zero. So after all the hard work of getting up the mountain, there's nothing to see.

Read more...
Sunday, 9 December 2018

Firefighters Are Like Digital Marketers

As well as running a digital marketing agency, I'm also a retained or on-call firefighter. This means I wear a pager and, when my services are required, my pager alerts me and I respond to it. I do this because I live in a rural community and want to help protect the people with whom I live.

Read more...
Sunday, 4 November 2018

What Does It Cost To Create A Website That Generates Enquiries?

More and more companies are embracing digital marketing including SEO, PPC and content marketing. However, based on my experience there's a big difference between what digital marketing costs and what people think it costs. In this post I'm going to explore and explain that.

Read more...
Sunday, 28 October 2018

How Mercedes Are Failing and How Not To Follow Suit

I'm a fan of Mercedes-Benz cars but my experience with them as a company over the last few months leads me to the conclusion they are confused when it comes to using digital technologies for marketing. A bold statement I know so let me explain.

Read more...
Saturday, 11 August 2018

What Is and What Isn't SEO And Where Does Blogging Fit In?

Every week we have conversations with potential new clients that don't go anywhere. The reason for this is, primarily, cost. They think hiring us is going to cost circa £150/month when the reality is our SEO services start at 10 times that amount. There's no meeting halfway with this kind of differential.

Read more...
Friday, 22 June 2018

SEO Is Only The Start

If you've read any of our blog posts in the past you'll be well acquainted with the importance of understanding your potential customers' problems, and researching what they search for, and creating useful content to attract them to your website. Unfortunately, that's not the end of it. How do you turn them into customers?

Read more...
Sunday, 29 April 2018

3 Common SEO Questions Answered

Although it's 2018 business owners are still confused about Search Engine Optimisation or SEO. Being a little controversial, it's also clear to us many web design agencies are equally as confused, or perhaps they just don't care, bless 'em.

Read more...
Friday, 27 April 2018

SEO Is Dead. Long Live SEO.

I read a very interesting anecdote on social media recently. A former expert had been heard to say that "SEO doesn't work any more - we can't trick Google any more".  While we totally agree about the latter statement, we definitely don't agree with the first one. It's still working for us and for our clients.

Read more...
Monday, 12 March 2018

SEO For SME's Explained In Plain English

We've got a track record of explaining SEO using simple non-technical language, we've even created a comic strip where our own super-hero SEO Man, outlines the basics of SEO. With this post, I'm going to put all that advice into the context of small and medium-sized or SME business owners. So if you're a business owner this one is for you.

Read more...

Here's some of our most popular posts!