Tuesday, 14 September 2021

Google’s Page Experience Update Has Finished Rolling Out. Here’s What We Learnt.

To work out where websites should rank, Google uses a complex ranking system that evaluates hundreds of different factors – from the number of external links (or citations) pointing at your site to depth of your content, or the length of time it takes your pages to load.

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Tuesday, 31 August 2021

What Is Robots.txt And Why Does It Matter?

It might sound like something straight out of a Philip K. Dick novel, but your robots.txt file is key to helping Google and other search engines find your most valuable content. 

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Monday, 16 August 2021

An SEO Expert’s Top Tips For Auditing Your Backlink Profile

Like clearing your gutters or changing the oil in your car, auditing your website’s backlink profile is one of those odd jobs that tends to get shoved to the bottom of everyone’s to-do list.

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Thursday, 12 August 2021

Picking The Right SEO Agency: 6 Experts Weigh In

Choosing an agency is probably one of the biggest decisions you’ll make for quite some time. Choose the right one and you’ll find yourself working with a long-term partner who prioritises your growth and works tirelessly to make sure that you’re inundated with decent leads. 

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Friday, 23 July 2021

Google’s July 1st Core Update: What Happened & What Have We Learned?

Noticed your rankings bouncing around like a pogo stick? You’re not alone. Google rolled out 3 major changes to its core algorithm this summer, making for an incredibly turbulent June and July.

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Monday, 12 July 2021

An SEO Expert’s Top Tips For Spotting Bad Links

Ever paid someone to build backlinks for your website? Don’t worry, we’re not here to shout at you for risking a penalty or putting your site’s rankings at risk. The dangers of dodgy link building are well documented, but some services are genuine and may even improve your rankings. 

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Friday, 4 June 2021

Google’s June 2nd Core Update: Everything You Need To Know

News of a Google broad core update is always met with a vague sense of trepidation at Red Evo HQ. We practice squeaky-clean SEO that’s designed to be fully compliant with Google’s best-practice guidelines, but you never know what’s going to happen when Google decides to make sweeping changes to their search algorithm.

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Friday, 28 May 2021

Why We Aren't A Cheap SEO Agency

When we speak to potential clients, they sometimes tell us that they have an agency doing their SEO for £200 a month, and they can't understand why we are (considerably) more expensive.

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Monday, 22 February 2021

What is the Purpose of a Blog & How To Drive Sales From Blogging

Most businesses will benefit from having a blog, but in 2021 there's still some confusion about the purpose of a blog and how to make it beneficial to your business growth plans. So what is the purpose of a blog and how does a blog drive leads and sales?

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Wednesday, 17 February 2021

Leave Linkbuilding To The Digital PR Professionals

SEO has a bad reputation. We all know that. Because the service is intangible and invisible, and because nobody knows definitively exactly what the rules are, there is huge scope for unscrupulous providers to make a quick buck.

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Tuesday, 26 May 2020

Our Industry Sucks. Or Does It?

A week ago, I had a conversation with a business owner who’s looking for a digital marketing agency to help with lead generation. He’d found us by searching in Google and needed help to make sure his organisation’s potential customers find them the same way.

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Friday, 24 April 2020

The C-Suite's Guide To SEO

During these strange COVID 19 times, one thing has become clear; on the other side of this crisis, we're all going to be more aware of digital business tools. The use of video conferencing has skyrocketed, and e-commerce has increased, and they are just two examples.

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Monday, 29 April 2019

Don't Chase SEO Rainbows, Research and Test Using PPC

Okay, so I'm on Lochnagar again, simply because I like coming up here. Today, as you can see in the video, visibility is just about zero. So after all the hard work of getting up the mountain, there's nothing to see.

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Sunday, 9 December 2018

Firefighters Are Like Digital Marketers

As well as running a digital marketing agency, I'm also a retained or on-call firefighter. This means I wear a pager and, when my services are required, my pager alerts me and I respond to it. I do this because I live in a rural community and want to help protect the people with whom I live.

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Sunday, 4 November 2018

What Does It Cost To Create A Website That Generates Enquiries?

More and more companies are embracing digital marketing including SEO, PPC and content marketing. However, based on my experience there's a big difference between what digital marketing costs and what people think it costs. In this post I'm going to explore and explain that.

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