Thinking back to the last time you redeveloped your website, was the end-result the site you wanted? If your answer's yes, there's a strong possibility it's not the website you need. Confused? Then I'll explain.
Red Evolution Opinions & Musings
The cost of creating a website is contentious. At one end of the scale, it's free, think companies like GoDaddy who provide DIY website building tools, while at the other it can be a six figure project or more. All price points in between are also covered. For my own amusement, I decided to work out the cost of developing a website using contractors instead of an agency. The results were quite surprising.
Pretty much every day we get an Inbound Marketing Review request from a person who hasn't developed a sound marketing strategy for their business. They have done pretty much everything except figuring out how they are going to find customers.
They've effectively bought a shop, decorated it, filled it with amazing products at fantastic prices then opened the doors, only to realise the shop's in the middle of nowhere with no roads leading to it and no other means for anyone to find it. It's very common.
When people form relationships they generally take the time to get to know the person they're forming the relationship with. They might buy each other a drink, they may suggest a dance, they might suggest a future dinner date. It's how most people operate, the whole getting to know you thing. It's about investing your time wisely and carefully to make sure you're getting into something good. Although most people don't, it makes sense to do the same in business and here's why.
The old world order went something like this. If you had the money you employed an ad agency to create amazing adverts for your brand and these adverts were placed on TV, radio and in magazines. People saw your adverts, whether they liked it or not, and bought your stuff, which gave you the money to buy more adverts and so it went on. Seth Godin referred to it as the TV Industrial Complex. Then along came Google™ and technology.
Picture the scene. You're staring at your website wondering why it gets so few visitors or worse, wondering how many visitors it gets because you don't know. What you do know is it doesn't generate any enquiries. You want to fix it, you want to create a lead generation website, but you simply don't know how to start. Well now you do! In this article, I'm going to show you how to create a website that actually works for your business.
I picked up a new car yesterday and during the test drive, I had a chat with the salesman. He said something very interesting which ties in with what we know about inbound marketing. I was asking him about his job, what he liked about it and how he came to be a salesman. When I suggested that it must be enjoyable developing an understanding of people's needs so he could help them choose a car, his answer was very interesting.
Inbound marketing helps businesses find customers at a time when those customers have identified a need. It’s different from traditional marketing that seeks to interrupt people who are otherwise engaged in the hope they might need what’s being advertised.
I overheard a conference call in the office today. The client said, "One of the things I want to be careful of is not giving too much away to competitors". On the one hand that makes sense, on the other, it flies in the face of the inbound marketing methodology.
We're an agency primarily involved with inbound marketing and we pretty much talk about all aspects of the work we do, including providing plenty of how-to information. But why do we do this?
When I talk to business owners about blogging they often pull a face and tell me they find it hard. They tell me they don't know what to write about, they tell me they haven't got time, they tell me they think it's pointless. Well, in my opinion, it's not hard or time-consuming and it's certainly not pointless unless
There are lots of agencies offering low-cost search engine optimisation or SEO services. If you're reading this by accident and you're not sure what SEO is, this quick guide to search marketing should help. But is it possible to create a powerful high ranking website by paying someone a few hundred pounds or dollars or less per month? Probably not, and here's why.
We're doing some interesting testing on our website just now around the much misunderstood (and misremembered) subject of Search Engine Optimisation or SEO. We're showing some visitors an offer for some paid consultancy, a tailored SEO workshop and a low-cost SEO retainer, while others are being offered a FREE SEO quick start guide.
Here at Red Evolution towers, we know about SEO or search engine optimisation. We know it's a massive slog to secure solid Google™ rankings, we know there are no shortcuts and we know how desperate some businesses are to improve how their websites perform in Google. Knowing all this can, at times, feel like a burden.
For us, one of the most frustrating things we have to deal with, pretty much daily, are the calls and emails from businesses looking for help when it's clear they haven't got the budget to hire us. Part of the frustration comes from knowing there are plenty of shysters out there who will take their meagre budgets, deliver pretty much nothing of value leaving them in an even worse situation.
A quote attributed to Bertrand Russell says "The trouble with the world is that the stupid are cocksure and the intelligent are full of doubt." In our line of work as an inbound marketing agency, we meet people from both camps. Let's just say we are selective about who we choose to work with.
Take our advice; if people don't value the work you do, if they hire you to help them and then question your expertise, you don't need to work with them. There's absolutely nothing wrong with saying, "no, this isn't a good match, you'd be better off working with someone else." Life's too short. Save your energy for the right type of clients.
When you decide you want to start generating leads from your website it's easy to become overwhelmed. It looks like there's a mountain to climb and it's common for people to just stare at the job in hand and do nothing.
Like most big tasks you undertake in your life, it's important to make a start and do something. In