Red Evolution Opinions & Musings

Sunday, 4 November 2018

What Does It Cost To Create A Website That Generates Enquiries?

More and more companies are embracing digital marketing including SEO, PPC and content marketing. However, based on my experience there's a big difference between what digital marketing costs and what people think it costs. In this post I'm going to explore and explain that.

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Sunday, 28 October 2018

How Mercedes Are Failing and How Not To Follow Suit

I'm a fan of Mercedes-Benz cars but my experience with them as a company over the last few months leads me to the conclusion they are confused when it comes to using digital technologies for marketing. A bold statement I know so let me explain.

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Saturday, 11 August 2018

What Is and What Isn't SEO And Where Does Blogging Fit In?

Every week we have conversations with potential new clients that don't go anywhere. The reason for this is, primarily, cost. They think hiring us is going to cost circa £150/month when the reality is our SEO services start at 10 times that amount. There's no meeting halfway with this kind of differential.

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Friday, 22 June 2018

SEO Is Only The Start

If you've read any of our blog posts in the past you'll be well acquainted with the importance of understanding your potential customers' problems, and researching what they search for, and creating useful content to attract them to your website. Unfortunately, that's not the end of it. How do you turn them into customers?

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Sunday, 29 April 2018

3 Common SEO Questions Answered

Although it's 2018 business owners are still confused about Search Engine Optimisation or SEO. Being a little controversial, it's also clear to us many web design agencies are equally as confused, or perhaps they just don't care, bless 'em.

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Friday, 27 April 2018

SEO Is Dead. Long Live SEO.

I read a very interesting anecdote on social media recently. A former expert had been heard to say that "SEO doesn't work any more - we can't trick Google any more".  While we totally agree about the latter statement, we definitely don't agree with the first one. It's still working for us and for our clients.

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Monday, 12 March 2018

SEO For SME's Explained In Plain English

We've got a track record of explaining SEO using simple non-technical language, we've even created a comic strip where our own super-hero SEO Man, outlines the basics of SEO. With this post, I'm going to put all that advice into the context of small and medium-sized or SME business owners. So if you're a business owner this one is for you.

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Thursday, 1 February 2018

Targeting The Long Tail of Search

Many people mistakenly confuse the term long tail keywords as meaning search terms with lots of words in them. In fact, many search terms containing lots of words are at the head of the search graph, long tail means something completely different.

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Sunday, 7 January 2018

What's Your Strategy for Online Success in 2018? Here's A Plan You Can Follow.

Remember that time you decided to run a marathon, didn't train, rocked up and nailed it? Or that time you bought a guitar and within 10 minutes you were knocking out killer riffs and writing songs despite never having played before? Thought not. Digital marketing, Search Engine Optimisation and web based lead generation are a bit like that and here's why.

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Sunday, 19 November 2017

Start With Tactics Not Strategy, If You Want Your SEO Project To FAIL

A recent conversation with a potential client reminded me of one of the main reasons businesses fail when they embark on a project to increase the leads or enquiries they get from their website. In this post, I'll outline those reasons and show you how not to fall into the same trap.

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Sunday, 12 November 2017

Why Is SEO So Misunderstood?

Understanding SEO is like chasing a crisp packet on a windy day. Every time you think you've nearly got a hold of it, it flies off out of reach again! 

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Monday, 6 November 2017

Are You An SEO Realist Or An SEO Fantasist?

As an agency who help people with inbound marketing and SEO, we get to work with some great people at some fantastic businesses. Unfortunately, we also have to pass on some opportunities because of unrealistic expectations and budgets. In this post, I'll outline the difference between the SEO realists and fantasists.

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Monday, 21 August 2017

Did You Get The Website You Wanted?

Thinking back to the last time you redeveloped your website, was the end-result the site you wanted? If your answer's yes, there's a strong possibility it's not the website you need. Confused? Then I'll explain.

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Tuesday, 25 July 2017

Website Costs Explained, Again

The cost of creating a website is contentious. At one end of the scale, it's free, think companies like GoDaddy who provide DIY website building tools, while at the other it can be a six figure project or more. All price points in between are also covered. For my own amusement, I decided to work out the cost of developing a website using contractors instead of an agency. The results were quite surprising.

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Wednesday, 19 July 2017

How To Be On Page One of Google

Pretty much every day we get an Inbound Marketing Review request from a person who hasn't developed a sound marketing strategy for their business. They have done pretty much everything except figuring out how they are going to find customers.

They've effectively bought a shop, decorated it, filled it with amazing products at fantastic prices then opened the doors, only to realise the shop's in the middle of nowhere with no roads leading to it and no other means for anyone to find it. It's very common.

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