Wednesday, 2 June 2021

CRO for B2B Industries – Innovating in a Stale Space

When it comes to Conversion Rate Optimisation (CRO), innovation is normally driven by flashy eCommerce sites like Amazon, Adidas or Apple. The people with 100,000+ daily visitors and the confidence to experiment with things like shoppable search, AI-powered mega menus and one-step checkouts that are designed to encourage impulse purchases. 

Wednesday, 11 November 2020

Your Website Is For People, Not Google

I had a really good conversation this week with a potential client. He's put a power of work into his website, added lots of great content etc, and as a result he's achieved some great search engine rankings. People are finding his business on Google, result! But there's a problem.

Monday, 23 May 2011

Site Appeal - The Change Will Do You Good have provided an extremely useful and exhaustive list that identifies a variety of factors that are likely to impact positively on the worthiness of your website as an attraction both to search engines and to “human” visitors.

Saturday, 12 July 2008

Realtime SEO Can Focus The Mind

We all dig about in our sites analytics data to see what's working and what isn't. Analytics, what ever flavour you prefer, is a vital tool used by all SEO's. Some analytics packages, such as Clicky give you data in virtual real time. You can see what visitors searched for, where they came from, which pages they visited and how long they spent on your site, as it happens. So what you might be thinking, the data is all there to view at your leisure anyway, and you wouldn't be wrong.

Wednesday, 25 June 2008

It's More Than Keyword Research and Link Building!

Covering the basics of SEO is important although as I've said before a lot of SEO is just quality control. In a recent post I outlined from an SEO perspective how to optimise a web page but I didn't talk about making sure your visitors don't have to think and ensuring sure you take them by the hand and give them what they need.

Monday, 18 February 2008

SEO and Design

All the SEO in the world will come to nought if you don't make sure your site takes visitors by the hand and gives them what they want.

Thursday, 7 February 2008

SEO with a CMS

There are many low cost and free content management systems (CMS). You can also commission the building of your own if you have the money. Whichever path you choose your first task is to ensure the website conforms to the accepted industry standards in terms of its construction. Good code is a good plan and it's just as easy to do it right as it is to do it wrong. The same goes for SEO. You should ensure for example:

Tuesday, 30 October 2007

Make it easy on yourself

In my opinion if you are doing SEO well you will be spending a lot of time on your website, fine tuning content and content tags, adding new content, deleting old content and so on. You will also have a sitemap (won't you) that needs updating.


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