News of a Google broad core update is always met with a vague sense of trepidation at Red Evo HQ. We practice squeaky-clean SEO that’s designed to be fully compliant with Google’s best-practice guidelines, but you never know what’s going to happen when Google decides to make sweeping changes to their search algorithm.
The subject of SEO seems to cause as much confusion today as ever, and many people are still asking the question, what do SEO companies really do?
I had a really good conversation this week with a potential client. He's put a power of work into his website, added lots of great content etc, and as a result he's achieved some great search engine rankings. People are finding his business on Google, result! But there's a problem.
To understand the context of this post, it would also help to understand what SEO or search engine optimisation is. If you prefer a more visual approach here’s SEO explained in pictures.
Last Friday, I had a great conversation with a business owner in Manchester. He was crystal clear about his businesses strategy and how many new customers a month he needed to grow his business.
During these strange COVID 19 times, one thing has become clear; on the other side of this crisis, we're all going to be more aware of digital business tools. The use of video conferencing has skyrocketed, and e-commerce has increased, and they are just two examples.
I recently attended a Chamber of Commerce networking event. Despite generating most of our business online, naturally, I felt it was essential to making the most of our new membership. I enjoyed it. I met some lovely people and who knows, it may lead to some useful contacts and opportunities. Plus, I met some people whose services we can use.
I'm an engineer, a problem solver, although I now work in the field of marketing. Digital marketing to be precise. That includes web design, inbound marketing, Search Engine Optimisation or SEO, paid search such as Google Ads, social media marketing, and so on. In this post, I'm thinking about branding.
Okay, so I'm on Lochnagar again, simply because I like coming up here. Today, as you can see in the video, visibility is just about zero. So after all the hard work of getting up the mountain, there's nothing to see.
In this video Red Evolution's Dave Robinson talks about getting to the top of the search engine rankings mountain from, you guessed it, the top of a mountain.
A good mate, Steve, asked me a question today about a previous blog post I'd written. I was talking about SEO, for a change, and he said the post made it sound like SEO wasn't cheap and it was far from guaranteed to work. His point was, if, as a digital marketing agency, we wanted to attract clients why would I be so brutally honest.
Every week we have conversations with potential new clients that don't go anywhere. The reason for this is, primarily, cost. They think hiring us is going to cost circa £150/month when the reality is our SEO services start at 10 times that amount. There's no meeting halfway with this kind of differential.
You could let a web designer take the lead on your web development project but if you did you'd be making a big mistake. Don't get me wrong, I love web designers, I employ web designers, you NEED web designers but you should NEVER let them lead a web project.
Reading through forums and blogs it's clear some people are still very confused about writing optimised web pages. Will Google like this, will Google like that, will Google destroy my computer if I do this wrong...........people people, chill out, Google isn't the bogeyman!
Let's say you work for a company whose website isn't performing too well. You know the site needs the TLC of an SEO expert but you can't find the words to explain to your boss exactly why the company should hire one.
