Red Evolution Opinions & Musings

Monday, 23 May 2011

Site Appeal - The Change Will Do You Good have provided an extremely useful and exhaustive list that identifies a variety of factors that are likely to impact positively on the worthiness of your website as an attraction both to search engines and to “human” visitors.

Sunday, 3 January 2010

The Very Basics of SEO

So here we are in 2010. A new year and you are hoping for great things from your website in this new, potentially austere, decade. Utterly confused about how to make your website more effective you trawl the web looking for a silver bullet.

Friday, 6 November 2009

Pagerank is Dead! Or Is It?

If there's one aspect of SEO that causes countless arguments and pointless slanging matches it's the subject of Pagerank. I guess if you are reading this you are looking for a definitive answer on whether or not Pagerank really is dead, well read on.

Friday, 21 August 2009

The Best Matt Cutts Video Ever?

In the crazy world of SEO it's rare that a genuine player, not one of the self appointed gob shites that seem ever present, but a genuine player gives such a no nonsense overview of SEO. Google's Matt Cutts delivers a great, entertaining but importantly comprehensive SEO talk in this unmissable video.

Thursday, 30 July 2009

Joomla SEO Made Simple

Joomla creates great search friendly web sites right out of the box. This simple video shows you how we do it.

Sunday, 26 July 2009

SEO Basics in Video

Further to my last post/rant/moan/wine/whinge/ (delete as applicable) I've created a video (which became two videos thanks to YouTube's 10 minute rule) to help SEO newbies cover the basics of on page SEO.

Monday, 13 April 2009

Set It and Forget It? Nah, Just Forget It...

If you think a website is like a brochure where you can just set it and forget it you would be better off to just forget it and save yourself the effort of the 'set it' part.

Thursday, 25 September 2008

See It Like Google

This post is really only for the SEO newbie, SEO magicians can safely ignore it.......or can they?

Friday, 19 September 2008

Home Page SEO?

How many home pages have you got? No I'm not talking about canonical issues, I'm talking about how many home pages your site has.

Friday, 22 August 2008

The Link Based Algo is F****d

OK, the long and the short of linking is this. To rank for a competitive term you need links. Links are like votes and votes win seats, or in this case search engine positions. Setting aside all the follow, no follow, pagerank blah blah blah, links are the life blood of the search engine algos. The problem is, the market for link building is so established that it's simply getting harder and harder for the algos to figure out what's a good link and what isn't.

Friday, 22 August 2008

Common Sense SEO

I love people who tell it like it is. Not people who tell you they tell it like it is in a "I'm a straight talking guy and I'm going to offend you" no, not them, they are arse holes. The people I'm talking about are people who give straight seo advice.

Tuesday, 19 August 2008

SEO and Web Development

You could let a web designer take the lead on your web development project but if you did you'd be making a big mistake. Don't get me wrong, I love web designers, I employ web designers, you NEED web designers but you should NEVER let them lead a web project.

Friday, 1 August 2008

SEO For New Websites

When you've invested in a new website and put in a lot of work you may feel like you have a right to be at the top of a Google search for your chosen keywords. If only it were that simple. The truth is, it's all but impossible and any company telling you they can build you a new site and get you to the top of the search engines for competitive phrases in a short time are telling fibs, even if they claim to have a special relationship with Google......

Friday, 18 July 2008

How to Build a Search Engine Friendly Site

We get so many requests for free seo reviews from companies who have websites that have been built without considering search engine optimisation that it's time for a check list. Making sure your investment is search engine friendly isn't an option, it's a necessity! When evaluating a system or when talking to a potential supplier consider these points. This stuff is VERY VERY basic, but ignored by so many sites.

Tuesday, 1 July 2008

Just Checking Our Site is in Good Shape!

We've done a few SEO reviews over the past few days where the site owners have said something like "Could you please make sure our site ticks all the right boxes". This being said in a '...we are pretty sure it does but please check anyway...' tone of voice.


Here's some of our most popular posts!