Red Evolution Opinions & Musings

Friday, 18 July 2008

How to Build a Search Engine Friendly Site

We get so many requests for free seo reviews from companies who have websites that have been built without considering search engine optimisation that it's time for a check list. Making sure your investment is search engine friendly isn't an option, it's a necessity! When evaluating a system or when talking to a potential supplier consider these points. This stuff is VERY VERY basic, but ignored by so many sites.

Tuesday, 1 July 2008

Just Checking Our Site is in Good Shape!

We've done a few SEO reviews over the past few days where the site owners have said something like "Could you please make sure our site ticks all the right boxes". This being said in a '...we are pretty sure it does but please check anyway...' tone of voice.

Thursday, 12 June 2008

Optimisation of Web Site Pages

Reading through forums and blogs it's clear some people are still very confused about writing optimised web pages. Will Google like this, will Google like that, will Google destroy my computer if I do this wrong...........people people, chill out, Google isn't the bogeyman!

Tuesday, 20 May 2008


There are many great SEO check lists out there but they are sometimes a little long and confusing. Here's a concise SEO check list.

Thursday, 8 May 2008

How to Brief Your Boss About SEO

Let's say you work for a company whose website isn't performing too well. You know the site needs the TLC of an SEO expert but you can't find the words to explain to your boss exactly why the company should hire one.

Sunday, 27 April 2008

SEO is Not a F****g Black Art!

Sorry about the title but I'm starting to get hot under the collar about people who simply won't accept that SEO isn't a black art. It seems that no matter how many times a TITLE element is explained or how many times you explain to people what an H1 tag is they just shrug their shoulders and say "Sorry, it's beyond me......".

Friday, 25 April 2008

Dear John....

An email from a client this week resulted in a response from me that I decided was worthy of the blog.

Monday, 21 April 2008

Google Supports SEO's, Kind Of.....

In a recent article Udi Manber, Vice President of Search Quality at Google, said "I wish people would put more effort into thinking about how other people will find them and putting the right keywords onto their pages."

Tuesday, 8 April 2008

The VERY simple SEO Checklist

There's a post in this blog called the starter for ten post. It's a simple SEO checklist. However in the spirit of our plain English approach here's another take on this old favourite using what and why.

Tuesday, 5 February 2008

Title Tags and SEO Demystified

Title tags seem to be a source of great confusion. Here's the low down in nice simple language.

Tuesday, 15 January 2008

How many versions of your homepage are there?

It was recently pointed out to me that our homepage had four viable versions. These were:

Monday, 3 December 2007

How do I get onto page one of Google

A question often posed by site owners is something along the lines of how do I get onto page one of Google and how long will it take. The question is usually posed in a 'what are the things I need to do' as if there is a magic solution.

Saturday, 3 November 2007

Stop moaning and engage with SEO suppliers!

In the UKBF SEO section you often see posts from people who are bemoaning SEO's, suggesting they've been ripped off and whining about how the language of SEO is confusing and misleading.

Monday, 29 October 2007

We are No.1 in Google!!

I wish I had a pound for every time I've heard someone post this in a forum or proclaim it in some other way. In and of itself it's a pointless and meaningless statement. If someone ever tells you they are No.1 in Google ask them 'for what search phrase', if they answer that ask them 'how much traffic that phrase generates' if they can answer that, hire them!

Thursday, 18 October 2007

No BIG secret

Here's the BIG secret with respect to SEO...........THERE IS NO BIG SECRET and anyone who tells you there is is a liar. If you employ a 'trick' to get to the top of Google your stay there will be short lived. If you spend hours or days or weeks securing links from poor websites they will have almost no positive impact on your site.


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