Red Evolution Opinions & Musings

Friday, 22 August 2008

Common Sense SEO

I love people who tell it like it is. Not people who tell you they tell it like it is in a "I'm a straight talking guy and I'm going to offend you" no, not them, they are arse holes. The people I'm talking about are people who give straight seo advice.

Tuesday, 19 August 2008

SEO and Web Development

You could let a web designer take the lead on your web development project but if you did you'd be making a big mistake. Don't get me wrong, I love web designers, I employ web designers, you NEED web designers but you should NEVER let them lead a web project.

Friday, 1 August 2008

SEO For New Websites

When you've invested in a new website and put in a lot of work you may feel like you have a right to be at the top of a Google search for your chosen keywords. If only it were that simple. The truth is, it's all but impossible and any company telling you they can build you a new site and get you to the top of the search engines for competitive phrases in a short time are telling fibs, even if they claim to have a special relationship with Google......

Friday, 18 July 2008

How to Build a Search Engine Friendly Site

We get so many requests for free seo reviews from companies who have websites that have been built without considering search engine optimisation that it's time for a check list. Making sure your investment is search engine friendly isn't an option, it's a necessity! When evaluating a system or when talking to a potential supplier consider these points. This stuff is VERY VERY basic, but ignored by so many sites.

Tuesday, 1 July 2008

Just Checking Our Site is in Good Shape!

We've done a few SEO reviews over the past few days where the site owners have said something like "Could you please make sure our site ticks all the right boxes". This being said in a '...we are pretty sure it does but please check anyway...' tone of voice.

Thursday, 12 June 2008

Optimisation of Web Site Pages

Reading through forums and blogs it's clear some people are still very confused about writing optimised web pages. Will Google like this, will Google like that, will Google destroy my computer if I do this wrong...........people people, chill out, Google isn't the bogeyman!

Tuesday, 20 May 2008


There are many great SEO check lists out there but they are sometimes a little long and confusing. Here's a concise SEO check list.

Thursday, 8 May 2008

How to Brief Your Boss About SEO

Let's say you work for a company whose website isn't performing too well. You know the site needs the TLC of an SEO expert but you can't find the words to explain to your boss exactly why the company should hire one.

Sunday, 27 April 2008

SEO is Not a F****g Black Art!

Sorry about the title but I'm starting to get hot under the collar about people who simply won't accept that SEO isn't a black art. It seems that no matter how many times a TITLE element is explained or how many times you explain to people what an H1 tag is they just shrug their shoulders and say "Sorry, it's beyond me......".

Friday, 25 April 2008

Dear John....

An email from a client this week resulted in a response from me that I decided was worthy of the blog.

Monday, 21 April 2008

Google Supports SEO's, Kind Of.....

In a recent article Udi Manber, Vice President of Search Quality at Google, said "I wish people would put more effort into thinking about how other people will find them and putting the right keywords onto their pages."

Tuesday, 8 April 2008

The VERY simple SEO Checklist

There's a post in this blog called the starter for ten post. It's a simple SEO checklist. However in the spirit of our plain English approach here's another take on this old favourite using what and why.

Tuesday, 5 February 2008

Title Tags and SEO Demystified

Title tags seem to be a source of great confusion. Here's the low down in nice simple language.

Tuesday, 15 January 2008

How many versions of your homepage are there?

It was recently pointed out to me that our homepage had four viable versions. These were:

Monday, 3 December 2007

How do I get onto page one of Google

A question often posed by site owners is something along the lines of how do I get onto page one of Google and how long will it take. The question is usually posed in a 'what are the things I need to do' as if there is a magic solution.


Here's some of our most popular posts!