Red Evolution Opinions & Musings

Friday, 7 April 2017

Knowing About SEO Is Frustrating

Here at Red Evolution towers, we know about SEO or search engine optimisation. We know it's a massive slog to secure solid Google™ rankings, we know there are no shortcuts and we know how desperate some businesses are to improve how their websites perform in Google. Knowing all this can, at times, feel like a burden.

For us, one of the most frustrating things we have to deal with, pretty much daily, are the calls and emails from businesses looking for help when it's clear they haven't got the budget to hire us. Part of the frustration comes from knowing there are plenty of shysters out there who will take their meagre budgets, deliver pretty much nothing of value leaving them in an even worse situation.

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Monday, 20 March 2017

Are You Cocksure Or Intelligent?

A quote attributed to Bertrand Russell says "The trouble with the world is that the stupid are cocksure and the intelligent are full of doubt." In our line of work as an inbound marketing agency, we meet people from both camps. Let's just say we are selective about who we choose to work with.

Take our advice; if people don't value the work you do, if they hire you to help them and then question your expertise, you don't need to work with them. There's absolutely nothing wrong with saying, "no, this isn't a good match, you'd be better off working with someone else." Life's too short. Save your energy for the right type of clients.

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Sunday, 12 March 2017

Three Things To Do Today To Improve Lead Generation

When you decide you want to start generating leads from your website it's easy to become overwhelmed. It looks like there's a mountain to climb and it's common for people to just stare at the job in hand and do nothing.

Like most big tasks you undertake in your life, it's important to make a start and do something. In fact it's almost always better to do something, however small, than prevaricate or give up. In this blog post I'm going to suggest three simple things you can do to get started down the path of creating your own web-based lead generation machine.

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Saturday, 11 March 2017

Business Bad? Need Leads From Your Website Now?

If your business is struggling and you need leads right now, inbound marketing is not for you. Now, that might seem like a strange thing for an inbound marketing agency to say, after all, we're in the business of making money by helping people with their lead generation. The thing is, inbound marketing isn't a quick fix for a sales funnel that's dried up, it's something to do when your revenues are in good shape and you want to make sure they stay that way.

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Thursday, 9 March 2017

Want Leads From Your Website? Sweat The Big Stuff

I often have conversations with people, potential clients, who are frustrated because their websites don't deliver leads. The thing is, we make no secret of the route to success. In fact, we spend a lot of time blogging on the subject and freely share the information people need to get their websites working for their businesses.

But most people are more interested in sweating the small stuff, they look for easy fixes, low effort activities that will propel them up the search rankings overnight... but they don't exist. They should really start sweating the big stuff. This is what we mean by "the big stuff".

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Sunday, 5 March 2017

SEO, Inbound Marketing & Lead Generation Quick Start Guide

This week Square 2 Marketing's chief inbound scientist Mike Lieberman had a cracking rant about the state of marketing in the modern era. It's well worth a read. Although we've had a great week, securing a government contract and starting conversations with some great businesses, I'm 100% behind Mike, people's expectations are messed up, and that's putting it politely.

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Tuesday, 21 February 2017

The SEO Secret Ingredient

 

SEO has always had an air of mystery about it. It goes back to the early days when it was possible to improve your rankings in Google by using slightly dodgy tactics. Remember keyword stuffing, invisible text and the numerous meaningless directories that linked back to your site. 

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Thursday, 26 January 2017

Got A "Buy Something Or Go Away" Type Website?

Does your website help people who are not quite ready to buy or simply show them the door if they don't have their wallet to hand? The way people buy today has changed: buyers want to get informed and if you're not informing them, someone else is. But does this matter?

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Tuesday, 17 January 2017

Would Your Website Get A 10 From Len?

I'm a competitive ballroom dancer, it's something I really enjoy and I compete at the highest level. Following a disappointing result at the British National Championships last November (we made our finals but weren't placed, as we'd hoped, in the top 3) I decided to add to the team I rely on for coaching.

We arranged a guest lesson and duly went along. The guy's opening gambit was hard to take. "You need to make some fundamental changes or you're finished. If you don't change you're going to slip down the rankings and disappear." Ouch, that hurt, but I'm so glad he said it, tough love is rarely a bad thing and if it's based on a desire to help change something, it's priceless.

If your website's slipping down the rankings or if it's never been ranked then perhaps tough love is your best bet and here's what we mean by that.

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Thursday, 12 January 2017

What Do SEO Companies Actually Do?

I had a very interesting, if a little frustrating, conversation with a chap on our website LiveChat today. He wanted to know, not unreasonably, what an SEO company actually does. Although we're an inbound marketing agency we're also well known for being SEO specialists and we do our best to explain SEO to people outside the industry, hence the enquiry. The conversation raised some interesting points so I'll cover them in this blog post.

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Thursday, 15 December 2016

How Much Per Month Does SEO Cost?

Several times a week we get asked, "How much per month does SEO cost?". Despite providing lots of content (blogs, videos etc) educating people about SEO, it seems the message is not getting through. So, the time has come for some simple no-nonsense advice about what SEO costs.

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Thursday, 8 December 2016

Improving Search Rankings Is Incremental & Hard

In a fast-moving world, it's understandable that businesses who put some energy into improving their organic search results want to see dramatic improvements, quickly. The problem is, improvements are usually incremental and require hard work and persistence. Impatience leads to taking shortcuts and often brings poor results. You simply have to accept it's a long game and here's why.

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Monday, 28 November 2016

SEO - You Can Either Get Angry Or Get Even

The enquiries we get on a daily basis thanks to our targeted lead generation activities fall into one of a few categories, the most common being denial, borderlining on anger. The anger is about the lack of search engine rankings and traffic being generated and it usually goes something like this.

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Wednesday, 2 November 2016

Are You Ready For SEO & Inbound Marketing?

A recent enquiry we received via our website went something like this, "If you get me leads I'll be able to pay you to get me leads". In other words, they had a website that didn't do any effective lead generation, it didn't generate enquiries.

No rankings in Google™, no traffic, no enquiries, no leads. This, in turn, meant they had no money to invest in search engine optimisation (SEO) and Inbound Marketing, activity that brings customers to you instead of you going to them. If this sounds familiar, then you're almost certainly not ready to hire an agency to help you.

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Sunday, 23 October 2016

The Challenge of Getting Website Traffic and Leads

According to the HubSpot State of Inbound Report 2016, the top marketing challenge is generating traffic and leads, with 65% of companies putting this challenge well above other common issues like securing budget, managing websites and hiring talent.

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