Red Evolution Opinions & Musings

Thursday, 2 June 2011

Going Mobile

As we all jump on the digital train many clients have been left confused by the various forms of legislation and restrictions regarding areas such as digital and mobile marketing. With this in mind ISBA, the advertising authority, have finally launched 2 best-practice guides for digital agencies to guide them through the development of mobile and digital campaigns.

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Wednesday, 1 June 2011

The Video Apocalypse

Astounding figures released by Cisco suggest that, by 2015, the world will be watching approximately one million minutes of video per second on internet devices numbering over 15 billion.

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Thursday, 1 July 2010

Using Established Social Media - Forums

In the rush to leverage social media it's easy to by pass everything and rush headlong into Twitter, Facebook and any number of other cool sounding apps. However, if you are new to on-line social interaction you'd do a lot worse than joining a forum or two.

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Saturday, 30 January 2010

A Perspective on Social Media

The Party - Take One
You arrive at a party. People are chatting, eating nibbles, topping up drinks, laughing, looking intently at someone holding court and generally gazing round the room.

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