Red Evolution Opinions & Musings

Wednesday, 9 December 2015

The Most Common Mistakes In Video Marketing

 

Video marketing can be a fantastic tool to any business if is used correctly. It goes far beyond viral videos with a wealth of formats and ways to engage your audience. Just like any form of content marketing you can tailor your video to any demographic, as well as new, potential and existing consumers. Regardless of whether you are business-facing or consumer-facing video content marketing provides a great alternative to more traditional forms of content marketing, allowing you to add a more tangible and personal touch to your marketing communications.

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Tuesday, 8 December 2015

Getting Your Head Around Video Content Marketing

 

Admittedly video marketing (especially viral video marketing) it is not for every business. However, as we have seen by the impact of the likes of 3's Dance Little Pony viral campaign it can generate a lot of interest and engagement with your brand. It can also be a great alternative to more traditional content marketing methods when it comes to sharing your knowledge, educating and offering information on a topic or your industry. One of the biggest mistakes made by companies when they think about 'video marketing' is to only think of viral topics instead of remembering that there are a range of styles and formats which you can use to best suit your business, your topic and the industry you are in.

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