It’s no secret that video marketing is rapidly becoming one of the most important pieces of the marketing puzzle.
If I had a tenner for every time I've seen a blog where the latest post was added about three years ago, I'd be writing this from a villa in the Bahamas. It happens all the time though. Great intentions fizzle out when time is short and it can be really hard to get back on track.
Video marketing can be a fantastic tool to any business if is used correctly. It goes far beyond viral videos with a wealth of formats and ways to engage your audience. Just like any form of content marketing you can tailor your video to any demographic, as well as new, potential and existing consumers. Regardless of whether you are business-facing or consumer-facing video content marketing provides a great alternative to more traditional forms of content marketing, allowing you to add a more tangible and personal touch to your marketing communications.
Admittedly video marketing (especially viral video marketing) it is not for every business. However, as we have seen by the impact of the likes of 3's Dance Little Pony viral campaign it can generate a lot of interest and engagement with your brand. It can also be a great alternative to more traditional content marketing methods when it comes to sharing your knowledge, educating and offering information on a topic or your industry. One of the biggest mistakes made by companies when they think about 'video marketing' is to only think of viral topics instead of remembering that there are a range of styles and formats which you can use to best suit your business, your topic and the industry you are in.