Red Evolution Opinions & Musings

This probably seems like a dumb question, especially coming from the owner of a successful digital marketing agency, but bear with me while I share some thoughts and experiences.

Okay, so I'm on Lochnagar again, simply because I like coming up here. Today, as you can see in the video, visibility is just about zero. So after all the hard work of getting up the mountain, there's nothing to see.

I recently watched a video where a designer explained why he charges what he does for creating a logo. He used two examples, one a logo for a micro business and the other for Nike. His point was, the value of the logo to the micro business was probably only a few hundred pounds, whereas the value of Nike's logo ran into the millions. Incidentally the designer who created their logo, Carolyn Davidson, was only paid a $35.

We rarely enter awards, and we don't often blow our own trumpets. However, sometimes an opportunity comes along that's too good to ignore. 

Thinking back to the last time you redeveloped your website, was the end-result the site you wanted? If your answer's yes, there's a strong possibility it's not the website you need. Confused? Then I'll explain.

The cost of creating a website is contentious. At one end of the scale, it's free, think companies like GoDaddy who provide DIY website building tools, while at the other it can be a six figure project or more. All price points in between are also covered. For my own amusement, I decided to work out the cost of developing a website using contractors instead of an agency. The results were quite surprising.

A wise man once said "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." This was written 2000 years ago but it's as true today as it was then.  A couple of invitations to tender we've been working on this week illustrated it perfectly.