We spend a lot of time encouraging our clients to write in plain English. To drop the obfuscating buzzwords and infuriatingly complex businessese that plagues their landing pages in favour of simpler, cleaner language that's easy to read and understand.
Back in 2016, I wrote a blog post entitled, What Is the Purpose of a Blog. It's one of the most popular blog posts on our website and 4+ years on; it's still gets lots of traffic. In fact, in most months it receives between 100 and 150 views.
During these strange COVID 19 times, one thing has become clear; on the other side of this crisis, we're all going to be more aware of digital business tools. The use of video conferencing has skyrocketed, and e-commerce has increased, and they are just two examples.
If I had a tenner for every time I've seen a blog where the latest post was added about three years ago, I'd be writing this from a villa in the Bahamas. It happens all the time though. Great intentions fizzle out when time is short and it can be really hard to get back on track.
Whether you like it or not, content has become an essential part of our day to day business and marketing lives. Without good content a company is unable to express what differentiates them from their competitors, clarify and publicise the services and products they offer and generally create and build on relationships with potential, new and existing clients. Despite this being common knowledge many companies can find themselves floundering when it comes to creating website content, in particular when creating a new website.
There is no denying the importance of having a good quality website regardless of what type of company you are, the industry you are in or what you offer. However what many companies forget is that once you create a website that is not the end of things. The best way to think about it is that your website is a living thing, it needs maintenance and support. This can be done in a variety of ways however a lot of what you do will be influenced by 2 things:
The number of us pensioners is set to grow exponentially over the new few years and with that growth will come a number of problems that all retailers should address. Today's pensioners often have a level of disposable income which everyone else would die for.
Although the main philosophy behind content marketing is not to push sales of a product or branding, this does not mean that content marketing cannot have a direct impact on sales. For example Jell O ran a range of content marketing activities based around recipes which used their products. This Jell O recipe collection provided a huge range of recipes, often highlighting new tips, tricks and treats to try. In fact over the 2 years that they ran this campaign it generated an estimated extra $1 Million in sales. So put simply yes, content marketing if done well can have a significant impact on your sales. It may not be the same as Jell O where it is directly tangible but good content will impact positively on sales.
It's quite revealing that people still ask us if we can "place links" for them as in "where do I put links for link building?" I say it's revealing because it shows they're aware, at some level, of the importance of links - but at the same time the fact they think placing links will do the trick implies it's a concept they've not quite grasped. Let's discuss.
