Red Evolution Opinions & Musings

Thursday, 31 October 2019

How To Choose A Digital Agency Partner

Recently, we received an invitation to tender (ITT) to build a website, along with some search engine optimisation. The document we received was both prescriptive and naive, and the resulting site will, almost certainly, not be what the company needs. As a digital marketing agency we receive a lot of these documents, and unfortunately they all follow a similar and lamentable pattern.

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Wednesday, 27 September 2017

Don't Accidentally Break Your Website!

This is an actual traffic graph of a real website that supports a real business, that employs real people. Can you tell when their new website went live? Yup, but why did this happen? Unfortunately for these guys, they have yet to recover from this Brexit style cliff edge but it was so easy to avoid it.

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