Red Evolution Opinions & Musings

Thursday, 13 December 2018

Are You Getting Found By Your Ideal Customers?

I'm walking down a street in Windsor. It's Tuesday the 11th of December, and I'm here to see a new client to do a workshop with them so I can get a deeper understanding of their business. Importantly, I need to establish what they want to achieve from inbound marketing, search marketing, paid search, and so on.

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Sunday, 9 December 2018

Three Ways To Avoid Wasting Money on Your First Google Ads Campaign

Pay Per Click or PPC advertising and specifically Google Ads is a potent tool for generating visitors to your website and from there business leads or enquiries. But people often get it completely wrong and finish up deciding to stop doing it. By following these THREE tips you'll fast track to PPC success.

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Sunday, 3 December 2017

What Is The Purpose Of Your Website?

Are you worried about your website? Do you think it's not performing? Before you say that it isn't working, you need to know what it was built to do. Do your expectations now match its original objectives? 

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